The ups and downs

Over the last week, I’ll admit that I’ve been struggling a bit. Nothing dramatic. Just that low, nagging feeling that I’m not getting as much done as I should. And if you’re anything like me, you’ll know how quickly that can spiral. The less I do, the worse I feel. The worse I feel, the less I do. It’s a loop that sneaks up on you, but one I’ve been in many times unfortunately.

I know the importance of momentum in this game, and so when things slow down and I lose that, it’s not a nice feeling.

But here’s what I’ve realised. These dips aren’t failures or signs that something is wrong. They’re just part of the rhythm of building an online business.

And quite honestly most people don’t talk about this stuff.

Whatever type of business or venture you’re building, you’re not going to be at your best every single day. You’ll have days when you have pretty much zero motivation, and weeks where everything just feels, well, HARD.

The thing you have to realise is… it’s normal.

And most importantly, they pass.

The trap of feeling Behind

One thing I’ve learned is that guilt drains more energy than the work itself. When you tell yourself you should be doing more, you turn every task into a test. You start believing that a slow week says something about you, when it doesn’t. It’s just a slow week.

And sometimes, slowing down is your mind’s way of forcing you to take a breather after a long stretch of output. When I look at the last few months, it makes sense. Multiple launches. New products. Affiliate promos. Building my blog. There’s been a lot happening.

No wonder the tank felt a bit emptier.

The way back is easier than you think

The mistake I always make is trying to fix a slow week with a huge push. I aim for a big win, hoping it’ll snap me out of it. But it never does. Big tasks demand big energy, and that’s exactly what’s missing during these dips.

The real way back is much smaller.

One small task, a quick win, or something I can finish in twenty minutes. And once that’s done, you instantly feel better. It’s like momentum cracks open a little door in your brain. You don’t feel fully back yet, but you remember what being back feels like, and you remember that you can do this.

That tiny bit of movement pulls you out of the slump far more effectively than any grand plan.

Finding the next wave

Something else that helps me massively is where just why I’m in this game in the first place. When I reconnect with my ‘why,’ the energy returns. When I focus on the people I’m trying to help, the projects that excite me and the direction I’m moving in, I feel grounded again.

And once that happens, the work follows naturally. It always does.

These dips don’t last. And the best part is that the next phase of progress usually feels sharper because of them. Every time I’ve gone through one of these cycles, I’ve come out with bigger ideas, clearer thinking and a renewed sense of purpose.

So if you’ve felt the same lately, I just want to say that you WILL get through it. You’re just in the gap between momentum phases.

Take one small step. Let that step carry you into the next one. And trust that the energy you’re missing will return, because it always does.

It’s already on its way back for me.

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